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…commercial email marketing. However, don't let that put you off! Email marketing remains a very cost-effective and efficient way of reaching your target audience. Here are a few tips for making sure your campaigns follow best practice guidelines: * Only email customers with their consent. * Always…
…Commission some new photography for your website (or take your own if you are skilled enough) and make sure you take pictures of different target audiences - females, males, young and old, families, single groups, etc. * Supplement your permissions-based email marketing database by collecting email…
…New Zealand. It's amost instant gratification. Once we add a new tourism operation to our site, within moments they are exposed to a huge targeted audience which can potentially generate immediate new business for them. On the negative side, it also allows bad news to travel much faster through…
…Show in Indonesia Seven episodes featuring New Zealand locations aired on a popular Indonesian travel show recently to an average audience of 1.6 million. The show targets millennial travellers with a keen interest in outdoor adventures, unique and exciting places, and local cuisine. The advertising…
…recognisable, who embodies your business identity in appearance, demeanour, values and ethics and establishes your credibility for your target audience. * Invite members of the press (local, national or international) to experience your product with the aim of getting some positive (and relatively…
…Avoiding common pitfalls is important but the next step is to optimise your site with keywords and a structure that are relevant to your online target audience. Feel free to contact us if you'd like assistance. We welcome any feedback or contributions for our next newsletter - just email our team…
…challenges. For example, your target audience may not be English speakers and will most likely be using the local language and geographic version of the major search engines (e.g. in Germany, users will be using google.de using German search terms). You can still target a specific overseas,…
…your content inspire viewers to return to learn about the latest offerings? * Text Appeal Does your content include text appeal for your target audience? Does it get to the point; does it answer their questions, address their needs and talk to them in the language they like? * Cowboy or Corporate?…
…name sounds solid to your target audience. If possible, get a .co.nz or .com domain. Your main domain should be the one that people expect it to be. In the US, that's probably .com. In New Zealand it would be .nz. If you want to appeal to an international audience, .com is probably best. Having…
…Tim Burgess says the campaign has been designed to tap into a highly engaged segment of the Australian market. "Nearly half of our target audience of active considers say they would specifically plan an overseas hiking holiday. Of those, 84 per cent said they would participate in a scenic…
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