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Related Categories: Market Segment
…domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) | Executive…
…need to tap into. Recently the Ministry of Tourism provided Domestic Tourism Segmentation workshops around the country and these were quite enlightening in terms of the way New Zealanders can be broken into 8 market segments. While it's next to impossible to pigeon-hole all individual New Zealanders…
…marketing efforts through promoting your product (accommodation, tour or attraction) in ways specific to different segments of your target market. Segmenting Your Market You can segment your target market by one or more of the following: geography, demographics, psychographics ( personality, values,…
…Marketing for Senior Travellers Written by Steph Kendall Last month, we published an article on 'Segment Marketing', marketing your product to a specific segment of your target market. One segment of the tourism market which is particularly lucrative and one which you may want to incorporate into…
…you... (more) New Zealand Domestic Tourism This segmentation research by the Ministry of Tourism New Zealand is the most in-depth look into New Zealand's domestic tourism industry to date. It investigates the motivations behind taking a holiday, segments the domestic market and provides practical…
…ships and different passenger mixes. "In our naivety we lump the cruise industry all together when in fact the industry is highly segmented and that segmentation goes to the cruise lines, the passengers and the ships they travel on." Some first-time cruisers want to be "led by the nose"; experienced…
…and in some segments actually lags competitors on some of New Zealand's traditional strengths such as landscape - especially in the attractive 50+ segment. * New Zealand is also undifferentiated against Australia, which is a major competitor especially with the 50+ segment. * The activities…
…the Bay of Islands to make the offer and signed the Treaty of Waitangi on 20 March 1840. Early Auckland In 1840, after purchasing the 3,000 acre segment from the Ngati Whatua, Auckland came into existence as a British colonial settlement. The first governor, Lieutenant William Hobson, chose the site…
…and bus and train station advertising in Sydney, Melbourne and Brisbane. Australia's Channel 9 Travel Guides programme has filmed a South Island segment to air in March 2018. Network of Walks to Bring Visitors to Regions Nineteen short and single-day walks across New Zealand have been selected as…
…Zealand has instigated its 'Fun Seeking Friends' marketing. Aimed at 20-35 year olds, in particular female travellers, people in this new market segment are single, new graduates, without dependants and keen to explore the world. Marketing activity to date has included online advertising, videos and…
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Related Categories: Market Segment
