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…breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) |…
…destination with all markets researched ranking the country as a destination with great walking experiences. Short walks (3 hours or less) were of high interest across all markets with Germans showing most interest in day length walks. DOC and TNZ are now working on marketing activity to launch the…
…of past visitors. This information includes market demographics for key consumer segments, visitor expectations, and travel trends, to provide a definitive snapshot of each market. The information also highlights regional preferences for each key market, as well as opportunities to further promote…
…international air services, especially those which encourage growth from high quality segments and emerging markets * Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia…
…New Zealand has instigated its 'Fun Seeking Friends' marketing. Aimed at 20-35 year olds, in particular female travellers, people in this new market segment are single, new graduates, without dependants and keen to explore the world. Marketing activity to date has included online advertising, videos…
…segment) and the families market normally visit during the April-June quarter. On the profile of Indians visiting New Zealand, Craig said the younger travellers (18-29 years) are the adventurers and travel from October-December - the honeymooners are a subset of this segment) and the families market…
…New Zealand has already proven that as a destination we stack up very well against other countries. We are also lucky in that we appeal to two market segments - the summer traveler and the winter snow goers. At the end of the day however it will be our people, our natural beauty and its assets and…
…Domestic Tourism Segments and have a go at figuring out which are your segments and what you currently do to market to them and what you could do differently – its well worth spending time on. Domestic Tourism Segments The domestic market is broken into 8 segments: Being There 22% Searching…
…mass marketing strategy designed to appeal to as many people as possible? If so, have a look at boosting your marketing efforts through promoting your product (accommodation, tour or attraction) in ways specific to different segments of your target market. Segmenting Your Market You can segment your…
…we published an article on 'Segment Marketing', marketing your product to a specific segment of your target market. One segment of the tourism market which is particularly lucrative and one which you may want to incorporate into you marketing plans is the 'seniors market' - broadly defined by its…
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