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…breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) |…
…mass marketing strategy designed to appeal to as many people as possible? If so, have a look at boosting your marketing efforts through promoting your product (accommodation, tour or attraction) in ways specific to different segments of your target market. Segmenting Your Market You can segment your…
…Domestic Tourism Segments and have a go at figuring out which are your segments and what you currently do to market to them and what you could do differently – its well worth spending time on. Domestic Tourism Segments The domestic market is broken into 8 segments: Being There 22% Searching…
…we published an article on 'Segment Marketing', marketing your product to a specific segment of your target market. One segment of the tourism market which is particularly lucrative and one which you may want to incorporate into you marketing plans is the 'seniors market' - broadly defined by its…
…new overseas markets without you having to leave New Zealand to do it yourself. Using an IBO can help: * Kick-start a new tourism business * Increase bookings * Promote a tourism product overseas to new markets * Sell a tourism product to specific (and appropriate) market segments Price Impact IBOs…
…New Zealand has instigated its 'Fun Seeking Friends' marketing. Aimed at 20-35 year olds, in particular female travellers, people in this new market segment are single, new graduates, without dependants and keen to explore the world. Marketing activity to date has included online advertising, videos…
…international air services, especially those which encourage growth from high quality segments and emerging markets * Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia…
…of past visitors. This information includes market demographics for key consumer segments, visitor expectations, and travel trends, to provide a definitive snapshot of each market. The information also highlights regional preferences for each key market, as well as opportunities to further promote…
…from 2018. * Australia is New Zealand's largest visitor market, providing more than 1.5 million visitors in 2018. The forecasts show that this market will continue to be healthy and looks set to grow by 19 per cent by 2025. * Another key market for New Zealand is China. China visitor numbers are…
…Japan is a significant travel market for New Zealand with more than 69,000 Japanese holiday arrivals in the year to January 2018. It is New Zealand's second largest Asian market. Around 20 million viewers watched the four Tabi Salada episodes, with the New Zealand segments generating $4.5 million in…
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Related Categories: Annual Report
