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…breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) |…
…mass marketing strategy designed to appeal to as many people as possible? If so, have a look at boosting your marketing efforts through promoting your product (accommodation, tour or attraction) in ways specific to different segments of your target market. Segmenting Your Market You can segment your…
…Domestic Tourism Segments and have a go at figuring out which are your segments and what you currently do to market to them and what you could do differently – its well worth spending time on. Domestic Tourism Segments The domestic market is broken into 8 segments: Being There 22% Searching…
…we published an article on 'Segment Marketing', marketing your product to a specific segment of your target market. One segment of the tourism market which is particularly lucrative and one which you may want to incorporate into you marketing plans is the 'seniors market' - broadly defined by its…
…new overseas markets without you having to leave New Zealand to do it yourself. Using an IBO can help: * Kick-start a new tourism business * Increase bookings * Promote a tourism product overseas to new markets * Sell a tourism product to specific (and appropriate) market segments Price Impact IBOs…
…New Zealand has instigated its 'Fun Seeking Friends' marketing. Aimed at 20-35 year olds, in particular female travellers, people in this new market segment are single, new graduates, without dependants and keen to explore the world. Marketing activity to date has included online advertising, videos…
…Your Business for Segment Marketing * Sponsorship Opportunity - Get Seen on TV with 630HP * 10 Tips to Improve Business - March * Tourism Marketing for Senior Travellers * 10 Tips to Improve Business - April * The Marketing Plan * 10 Tips to Improve Business - May * The Marketing Mix * 10 Tips to…
…international air services, especially those which encourage growth from high quality segments and emerging markets * Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia…
…of past visitors. This information includes market demographics for key consumer segments, visitor expectations, and travel trends, to provide a definitive snapshot of each market. The information also highlights regional preferences for each key market, as well as opportunities to further promote…
…destination with all markets researched ranking the country as a destination with great walking experiences. Short walks (3 hours or less) were of high interest across all markets with Germans showing most interest in day length walks. DOC and TNZ are now working on marketing activity to launch the…
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