Glaciers in New Zealand
Maori children
Northland, New Zealand
Queen Charlotte Sound
Routeburn Track
Boating in Taupo
Tongariro, New Zealand
Wellington, New Zealand

Market Segment

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  • Domestic Tourism Segmentation Research

    …breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) |…

  • September 2017 - New Zealand Tourism Business Newsletter

    …destination with all markets researched ranking the country as a destination with great walking experiences. Short walks (3 hours or less) were of high interest across all markets with Germans showing most interest in day length walks. DOC and TNZ are now working on marketing activity to launch the…

  • February 2018 - New Zealand Tourism Business Newsletter

    …of past visitors. This information includes market demographics for key consumer segments, visitor expectations, and travel trends, to provide a definitive snapshot of each market. The information also highlights regional preferences for each key market, as well as opportunities to further promote…

  • May 2017 - New Zealand Tourism Business Newsletter

    …international air services, especially those which encourage growth from high quality segments and emerging markets * Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia…

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