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Wellington, New Zealand

Market Segment

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Related Categories: Pdf | Cultural Awareness | Geographical Features Of Wellington

  • Domestic Tourism Segmentation Research

    …breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. If you would like to know more, download one of the reports: * Info-Graphic Market Segments Summary Report (PDF 2.5MB) * Domestic Segmentation Report (PDF 6MB) |…

  • May 2017 - New Zealand Tourism Business Newsletter

    …international air services, especially those which encourage growth from high quality segments and emerging markets * Continue liberalising visitor visa processes to support growth from key visitor markets. Advance consideration of initiatives to establish common border facilitation with Australia…

  • February 2018 - New Zealand Tourism Business Newsletter

    …of past visitors. This information includes market demographics for key consumer segments, visitor expectations, and travel trends, to provide a definitive snapshot of each market. The information also highlights regional preferences for each key market, as well as opportunities to further promote…

  • September 2017 - New Zealand Tourism Business Newsletter

    …destination with all markets researched ranking the country as a destination with great walking experiences. Short walks (3 hours or less) were of high interest across all markets with Germans showing most interest in day length walks. DOC and TNZ are now working on marketing activity to launch the…

  • April 2018 - New Zealand Tourism Business Newsletter

    …Japan is a significant travel market for New Zealand with more than 69,000 Japanese holiday arrivals in the year to January 2018. It is New Zealand's second largest Asian market. Around 20 million viewers watched the four Tabi Salada episodes, with the New Zealand segments generating $4.5 million in…

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